星期四 [ 2010/1/28 14:08:46 | watches2009 ]   Glamour puts on the glitz Byline: GUY DIXON GLAMOUR, FHM and Take a Break have emerged as market leaders in the lifestyle, fashion and celebrity magazine sectors, according to ABC's audited circulation figures of best-selling consumer titles. Launched just 18 months ago, Glamour has taken on the mantle of top-selling title in the women's market from the traditional leader, Cosmopolitan. Cosmo, which has been published for 30 years, reported sales of 470,180 - up 4 per cent on last year - while sales of Glamour grew 15 per Chanel Jewellery cent to 520,193. Glamour, which costs $1.80 per issue, is a pound cheaper than Cosmo and is famously handbag-sized. Duncan Edwards, managing director of The National Magazine Company which publishes Cosmopolitan, said his title was the "most successful magazine formula in the world". He said: "Cosmo is not number two. Cosmo is clearly number one in the premium market." In the men's market, FHM retained its position at the top, with a readership of 580,738 - although year-on-year that figure represents a fall of more than 17 per cent. This contrasted Juicy Couture Charm Bracelet with Loaded, which saw a 1.2 per cent increase in sales to 309,041, making it the title the second best-selling magazine in the sector. Overall the men's sector has been in decline, and five out the 13 editors of the top-selling titles have quit their posts in the past year. FHM is owned by the publisher Emap, which set aside $22m for title launches in the current financial year, although that figure includes its current efforts to launch FHM in the US. In the celebrity market, Take a Break broke through the 1.2m sales barrier, placing it well clear of the sector's number two, Woman, which saw its year-on-year figures drop more than 4 per cent to 631,451. Heat, which is also published by Emap, overtook both Hello! and OK!, reporting a year-on-year rise of more than 100 per cent to 478,924. embroidered patches Paul Keenan, Emap's consumer media chief executive, said: "The figures show the importance of having a strong portfolio. "It's been another fantastic period for Heat, and increased competition in the women's market has stimulated our women's titles. "We have had a good six months with FHM and increased our overall market share - which was one of our key objectives." Elsewhere, the best-selling magazine overall was Sky Customer Magazine, which shifted 5,347,370 copies, although the product is free to users of the digital TV service. In the same vein, and in close second place, was the AA Magazine, with a readership of 5,040,942. In the news and current affairs sector, Private Eye increased its share of the readership by 13 per cent to 198,075. In distant second place was The Week, which sold 76,293 copies - up 7 per cent on last year - followed by The Spectator, which sold 60,138 - down 2.5 per cent on the previous period. Other articles: http://www.88wm.com/Blog/View/?1289 http://www.yizhanjiaju.cn/Blog/View/?569 浏览(260) | 回复(0) |
